Jamie Oliver launches new book amid Brit's concerns over online 'health experts'

The Mediterranean diet, high-protein meals and intermittent fasting are the health trends Brits are most eager to try, but many are sceptical of misinformation spread by social media 'experts'.

While many are intrigued by anti-inflammatory foods, calorie counting and plant-based diets, a survey of 2,000 adults revealed that 72 per cent worry some health fads do more harm than good. Now, 51 per cent confess they conduct more research before hopping on the next health trend.

The study was commissioned to celebrate the release of Jamie Oliver's new book 'Eat Yourself Healthy', which advocates adding more of the good stuff in – rather than cutting back.

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Of those who have tried a health craze in the past, 42 per cent said it didn't deliver the results they had hoped for. A further 24 per cent reported feeling unwell when attempting it, and 13 per cent even felt worse than before.

"So many people tell me they're confused and overwhelmed when it comes to their health," Jamie said. "How can you not be with all of the conflicting info that's swirling around? And these stats prove it."

He adds: "For me, it's all about what you can add to your life – eating well, moving more, and making small, consistent changes, so being healthier becomes a joyful part of life.

"In this big busy world, we need to do all we can to thrive. There's never been a more important time to make things clear and simple – which is where my new book Eat Yourself Healthy comes in."

When defining what a 'healthy lifestyle' looks like, 64 per cent of those polled, via OnePoll, said eating five portions of fruit and veg a day is essential.

Although 21 per cent swore by eggs as the way to live a healthier lifestyle.

Jamie Oliver added: "Different approaches will suit different people, but the best thing you can do is aim for balance.

"Get a good mix of fruit and veg, protein, and fibre, and your body will have what it needs to thrive – while keeping you feeling fuller for longer."