India-Pakistan Asia Cup Match Sparks Outrage: FWICE Demands Telecast Ban After Pahalgam Attack

The upcoming Asia Cup 2025 cricket match between India and Pakistan, scheduled for September 14 in Dubai, has ignited significant controversy in India. In a strong display of protest, the Federation of Western India Cine Employees (FWICE)—the country’s largest association of film industry technicians and artists—has called upon Prime Minister Narendra Modi and Sony TV to halt the broadcast of the match nationwide. The organization’s appeal stems from the deeply felt national trauma following several terror attacks, most recently the brutal killing of 26 civilians in Pahalgam in April 2025.

FWICE’s letter argues that airing the cricket match would disregard the sacrifices of security personnel and civilians, referencing both the 2019 Pulwama attack and the fresh wounds inflicted in Pahalgam. According to the group, prioritizing entertainment and profits over national dignity undermines the morale of the armed forces and the emotions of affected families. The organization also invoked past government advisories against collaboration with Pakistan, urging adherence for the sake of public sentiment.

This controversy has reignited calls for a boycott of sporting engagements with Pakistan, with social media campaigns gaining momentum and unsold tickets reflecting fans’ reluctance to celebrate amid adversity. Despite ongoing government policy permitting participation in international tournaments, FWICE insists that respecting the nation’s grief and honoring the fallen must take precedence over entertainment. As the match approaches, the intense backlash and polarized opinions highlight the intersection of sports, politics, and patriotism in modern India.