Flipkart launches post-purchase protection program 'Trust Shield'

Flipkart has launched a post-purchase protection program called the Flipkart Trust Shield that is aimed to make Flipkart the single point of contact for product-related issues within 30 days of delivery. The program covers accidental damage , liquid ingress, and manufacturer warranty claims for large appliances, mobiles, and select electronics.


In a press release, the company said that customers can report issues directly on the Flipkart app, with assured resolution within two working days and in-app claim tracking. The program applies to products such as ACs, TVs, refrigerators, washing machines, and microwaves.


Unlike standard return and replacement policies that direct customers to coordinate with brands, Flipkart Trust Shield allows claims to be filed directly with Flipkart, offering real-time status updates and faster resolution.


Rakesh Krishnan, Vice President, Large Appliances at Flipkart, said, “As festive season is a much-awaited time to purchase products for millions of customers, we understand that the post-purchase experience is just as important as the buying moment. Flipkart Trust Shield is a reflection of our customer-centric innovations that make shopping seamless from discovery to purchase. While many platforms focus primarily on the point of sale, Flipkart is happy to extend its responsibility into the ownership phase, providing consumers with peace of mind, hassle-free resolutions, and real-time visibility . This is not just a festive launch; it’s a testament to Flipkart’s commitment to building trust and setting new standards for reliability in online retail.”